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市场学硕士
MASTER OF BUSINESS ADMINISTRATION (MARKETING)
 
The course develops:
A working knowledge of key concepts such as customer relationship marketing and an awareness of diverse marketing contexts..
 
The ability to conduct rigorous market environmental analysis and the preparation of an integrated marketing communication plan.
 
An understanding of advanced level theories and empirical evidence concerning business and management via the use of:
1:IT and communication literacy; including
2:data analysis, interpretation and extrapolation,
3:models of business problems and phenomena.
 
Skills to communicate in a managerial role, emphasizing the presentation of analysis, justification of recommended actions, and messages intended to affect the perceptions of others.
 
 
 
Modules
CORE
BA4001
BK4001
BK4002
BK4003
BM4001
BM4002
EM4001
EM4003
Financial Management
Marketing Management
Managerial Economics
Research Methodology
Organisational Management
Operations Management
Statistics and Decision Analysis
Ethics and Business Law
 
SPECIALISATION
BK4004
BK4005
BK4006
BK4007
BK4008
Marketing Communication
Consumer Behaviour
International Marketing
Marketing Channels
Services Marketing
 
PROJECT PAPER
BK4009
Project Paper (Market)
 
Programme Description
Name of Award:
Master of Business Administration
Credits:
42
Type of award:
Single Major
Fields of specialisation:
Banking and Finance
Language of instruction:
English
Mode of study:
Full time/ Part Time
Mode of delivery:
Lecture, Tutorial, Seminars, Field Work, Independent Learning Tasks, Essays and Projects
Duration of study:
Minimum One Year (Full Time), Minimum Two Years (Part Time)
Entrance requirements:
Bachelor Degree or equivalent
Assessment:
Depending on the modules, assessments range from written examinations to coursework assignments.
Next Intake:
January、April、September 2011
Fees:
RM24,780.00
 
 
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